NEWSTREET EXPO’s 3.0
Every collection Liesbeth takes her gang “THE NEWSTREET EXPO’S” into a different time and environment inspired by various groups and gangs. Imagining how they will act and what they will look like, but always keeping their own identity.
The “NEWSTREET EXPO’S” are a group of creatives. They use their bodies as a canvas, proudly wearing their own art and their own symbols. The HAND is the “NEWSTREET EXPO’S” symbol. It stands for creativity and they use a range of hand signals to communicate with each other.
The style of the NEWSTREET EXPO’s is ‘Street Chic’. A combination of the relaxed and free feeling of street wear combined with a stylish tailoring; a relaxed elegance.
This collection was inspired by art during the early 20’s. When art waves like Art deco and jugendstill brought the word ‘decoration’ back to life. Beauty and craftsmanship were important after the mass production of the industrialisation. An aspect that is still relevant to Sterkenburg in modern times.
A collective that enhanced this theory in the time was the ‘Bloomsbury group’. This group existed of artists like poets, writers, painters and intellectuals like Virginia Woolf. They came together in an area in London called Bloomsbury and created art, discussed and rebelled against all the thoughts and rules from the generations of their parents.
Their opinion was that free art should be integrated in daily life and that is was not only meant for a painting or sculpture. A decorated chair or painted wallpaper could have the same artistic value. Something was perfect if it was functional and decorative at the same time
With this thought Sterkenburg created a collection in which she focussed on decorating and accentuating the functional aspects in the collection like the seams and the pockets.
For the prints she looked at art-deco prints with repeating figures of dancing people, flowers and swans. With this inspiration she created a print with the NEWSTREET symbol, the ‘hand’. The hands are repeated creating a check print.
This collection Liesbeth Sterkenburg did a collaboration with bag designer Annemarie Sterken for the new Fannypacks. They created new shapes and worked with a new variation of materials. Next to the shoulder bags with the crazy and unique NEWSTREET combination Sterken also made some more simple but timeless bags with a perfect shape. Always keeping it street chic.
For the jewellery like the earrings and the key chains, Sterkenburg collaborated with Jewellery designer Michelle Zwinkels. She took the gang sign hands of the NEWSTREET EXPO’s and experimented with different materials which resulted in a small collection of really cool ‘hand accessories’.